6 truths about real estate closing gifts that will blow your mind
When it comes to closing gifts, you probably think you have it all figured out. Have you ever stopped to wonder if there was anything that you could do that would make it more memorable? Here are 6 truths about closing gifts that you may not know. Also, look out for our special offer at the bottom of the post.
1. A useless gift is... well useless
Usability is an important aspect of any closing gift. There is nothing worse than having your clients shelve your gift or worse, eventually put it in the yard sale or donate pile because they want to declutter their lives.
Give your clients a closing gift that they will use every day. Or at least that they will see every day. Focus on timeless gifts instead of trendy items to ensure that they'll always have you on their mind when they use their beautiful closing gift.
2. Think long term
Sure, it's always nice to get a gift basket with bread and cheese in it, but your customers are likely to forget about that shortly after the food is gone. Shelf life is crucial. Spending $29.99 on a fruit basket is basically watching your money rot.
Gary Keller, co-founder of Keller Williams Realty, says there are two things your gift must do: It must have shelf life and be useful. Give a gift that is used daily and will last forever.
3. Make it easy
One of the biggest complaints we hear from people looking into our discount program is that ordering personalized closing gifts is too difficult and too risky. They don't want to buy a personalized closing gift before they know that their deal is going to close and by then, they feel like it is too late.
That's why we pride ourselves on our fast shipping and easy process. Simply sign up for the discount program and you'll gain access to all of our best selling products 24 hours a day. No need to even contact your sales representative. We ship most orders within 3-5 business days, so you can wait until you're sure that it will happen before you order with no worries.
4. Don't be cheap
You don’t have to spend a lot to give a nice gift. Just don’t go cheap on your clients. Most closing costs are over $4,000 in most of the united states. Spending $20 on a cheap closing gift is something that Scrooge McDuck would do. Don't be Scrooge McDuck.
In reality your closing gifts aren't gifts. They're marketing. If you could spend $50 to make a lasting idea in someone's mind and make them 42% more likely to give you a referral, would you? Of course. You're not stupid. So don't be cheap.
5. It’s up to you
Use your closing gifts as a client retention tool and don't stop there. Keep in touch with your clients. My realtor for my last house contacts me every few months to check in on the house, ask about my kids and see if there is anything she can do for us.
According to the National Association of Realtors, 88 percent of buyers say they would use their Realtor again, but in reality only 19 percent actually work with the same agent or recommend them to others.
That means that you will never hear from most of your clients after closing. With over 40% of new clients coming from referrals, you're missing a huge opportunity for more sales. Don't let this opportunity sail by.
6. There are tax advantages to gifting
Put your logo on it. Although some say it might lose a little class, a gift with a logo is sure to keep your name top-of-mind with your clients.
When your gift has your logo, it becomes 100-percent tax deductible as advertising.
Don’t worry about that $25 per client deduction anymore. Be sure not to go over the top with the branding. A very subtle or small logo will serve its purpose.
Under our realtor program we never charge for putting your logo and information on it. We'll even keep it on file, so you don't have to do the work on proofs every time you want to place an order, giving you more time to make money.
Did you know you could sign up for our FREE real estate closing gift program today? Just follow this link and sign up to get incredible discounts on closing gifts that are sure to increase your customer retention and referrals.